Daily Archives: February 15, 2017

“Your brand is perhaps your… firm’s most valuable asset… [ergo] developing a strong… brand is your most important task.” –  Lee Frederiksen, Ph. D. Source: https://www.brandingstrategyinsider.com/2014/08/repositioning-vs-rebranding.html#.WKGPdBJ97LY There are many reasons why rebranding your current company, products, or services is a