Are you the type of person who believes blindly in everything other people tell you about what you should and shouldn’t do in SEO? If you answered yes, you might want to be a little more selective in what to believe in. In fact, there may be things which you had always avoided, but these things could actually be just what you need to skyrocket in the organic rankings. Here are 7 lies you’ve been told about SEO by Top SEO Brisbane
1) Authority sites republishing your content is fine.
Everybody knows that duplicate content can hurt your rankings. So it’s quite surprising to see a lot of people find it a good thing when a huge authoritative site republishes their content. What you should understand is that duplicate content is duplicate content, regardless of where the post is published. This wouldn’t be an issue if the linking website uses a canonical tag, but most would just copy-paste. You run the risk of getting slapped by Panda if you don’t do anything about it.
2) Bad links will bring down rankings.
Go to any SEO forum and you’ll see a ton of people telling you to disavow bad links. Surely, they mean well. But sometimes, things get a little overboard. Google’s search algorithm is smart enough to figure out that bad links aren’t a good basis for bringing down the ranking of a particular page. In fact, some of the biggest websites in the world have a ton of bad links pointing to them. Yet, they don’t even worry about it the slightest bit. Put your time and energy into creating high-quality products and services instead of disavowing every link you think will hurt your rankings.
3) Never buy links.
Whitehat SEOs will discourage you from buying any kind of links. They go so far as saying that Google knows the difference between a paid link and an organic link. However, links aren’t always meant to manipulate rankings. Sure, buying links in an attempt to game the system might bring you trouble, but you can also use this technique to generate traffic and revenue. The key is to nofollow the links and make sure they come from legitimate sources which could generate targeted traffic for your site.
4) More content means higher rankings.
Content is king, as many SEOs repeatedly say. Yes, there’s truth in that statement, but it doesn’t mean your website should have thousands of pages. Quality beats quantity in this regard. This applies in particularly to businesses that are inherently uninteresting. No matter how good your content is, it may not be the kind of content that even brand advocates will link to or share on their social profiles. For this reason, it’s better to focus on crafting the best content that addresses the needs of your audience.
5) Higher bounce rate means lower rankings.
When people are quick to leave your site, Google might view this as your site not being good enough for users. However, high bounce rates can be a good thing. It might signal that you’re providing a solution to your visitors right away. Again, focus on providing value to your visitors. This will take you further than trying to reduce bounce rates.
6) Split testing will hurt rankings.
If you aren’t conducting split tests, then you may be leaving plenty of money on the table. Even Google has their own version of a split testing tool. Yes, this entails making changes on your website, but you shouldn’t think too much about how these tests can negatively impact your rankings. If you don’t try, then you’ll never know what changes can maximize traffic and conversions.
7) The best content must be published on your site.
Creating the best content for your audience and then publishing it on another website as a guest post might seem like a huge waste. After all, you must beef up your website with high-quality posts to attract more traffic. But have you ever considered the long term? If you let the content sit on your site, it might only get 3,000 views in a year, for example. But if you publish it on a more popular website, it might get the same number of views in a single day. Just imagine what this could mean for your conversion rates. You can actually reap higher returns by publishing on other people’s sites.