When it comes to digital marketing and acquiring new client’s online, first and foremost, you need to know who your target audience is. In this article, we’re going to assume that you’ve already established who they are and take it from there.
Perfect Your Landing Page
Your landing page is the first page end users will see, including potential new clients. Your landing page can serve a multitude of functions, including a standalone page, about page, home page, etc. Regardless of the purpose, all landing pages need to have key elements that include an attention-grabbing headline, an eye-catching video, high quality graphics, a persuasive value proposition and a compelling call to action. Following are some addition considerations for your landing pages that will make them more successful.
- Demo videos which can help you engage with customers while explaining the benefits of your services or product.
- Minimize navigation options, providing a soft way to prod users to the desired next step.
- Keep it simple but compelling by keeping the principles of color psychology and visual blocking in mind.
- Generate natural traffic by including relevant keywords in your content (more about SEO below)
- Create a “Call to Action” that compels potential clients to take the next step (buying a product, signing up for a service, etc.).
- Keep it simple by only asking for information that you need from them.
- Include a compelling button for them to click on saying things like “start learning now” and “give me access now”, to motivate users.
Search Engine Optimization (SEO)
SEO focuses on boosting a site’s online presence by increasing its ranking on search engines, and is referred to as “organic”. Targeted traffic is the driving force behind SEO marketing strategies because the words used to search, point users to specific websites. You’ll need to optimize your landing page with keywords that fit the search engine algorithms. In addition, you’ll need to provide relevant, high quality content if you want to keep your prospects and current clients coming back for more, providing them with solutions and motivating them to recommend other people to you. Chris Poole from CT Digital Marketing Agency says “it’s important to remember that the return on investment with SEO will take time, but will be worth the wait”.
Pay-Per-Click (PPC) is another marketing strategy where advertisers pay for every click on their ad. PPC ads can quickly appear at the top of search engines, via Google AdWords, on social media sidebars, etc. Basically, with PPC, advertisers buy traffic, bidding for placement.
Learn the Ins and Outs of Social Media
In the digital age, just about everyone is taking advantage of social media platforms. With the appropriate approach to social media, you’ll be able to engage with customers who can, in turn, provide free advertising which will help generate new customers online. To get the most out of your social media efforts, create a viral loop by adding Facebook, Twitter, Instagram, Pinterest, etc., share or pin buttons to your website or landing pages. This will make it easy for users to “like”, “follow” or “comment” on your social media accounts. If you already have social media pages, checking out your follower’s profile pages will give you valuable insight into their interests and even let you know when they’re most engaged (time of day, etc.). Use this information as a starting point for attracting new customers.
Last but not least, use web analytic programs like Google Analytics, to gain access to valuable information about your visitors. Google analytics provides a wealth of valuable information, including pages users have visited, how long they stayed on the page, where they’re located etc.