All too often, your landing page campaigns do not convert visitors to customers. The reason behind this is wrong planning. When creating a landing page, it is essential that you think beyond the page itself to the goals you are wanting it to accomplish.
Prospective customers generally click through a banner ad or an email to arrive at your landing page Boost Conversions where, you hope, they will act on what they see. But you should not assume that a search result or a banner ad will create understanding or demand for a complex product or service. You should also not assume that everyone who clicks through to your landing page will be ready to buy. These assumptions generally result in poor communication between sales and marketing. Unless you sell some highly targeted or very simple service or product, increasing your landing page conversion rate will require more than two clicks. You should also consider your prospects, the diverse buying process, where it is in the buying cycle and also the nature of your services or products and your customers.
Firstly, define your campaign Boost Conversions goals. There are some questions to ask yourself in order to define your campaign goals. Ask yourself whether your product is a specific purchase, a lead generation campaign, an event registration or an online service sign-up; or, will it generate traffic for subscription service or self-service.
It is also important that you know your prospects. Find out how many different people or prospects will participate in the campaign, and where they are in your buying cycle. Also find out about the competitors they might be interested in or can research before they can make any decision. In other words, know how your prospective customers buy, whether their motivation is humanistic, spontaneous, methodical or competitive.