Hey there! all the folks who are amazed by digital marketing and want to make a career in. Let me tell you, there are plenty of entry-level marketing executive jobs in Mumbai and other metro cities like Delhi and Kolkata available to kick start your career. You can even start working as an intern and understand how it marketing is done.
Here, I am going to share my views on pull marketing, trust me, this is going to help to be successful in your career. But before we get there, I would like to give you a glimpse on push marketing strategies which is in contrast to pull marketing. Companies usually use a combination of push and pull strategies in a marketing mix. But, you must know the difference between them, in order to understand the marketing as a whole.
This is a strategy to make customers aware of the product or service. Generally, push strategies useful in showrooms of a particular brand and trade shows. The purpose of this strategy is getting retailers to stock a product, and creating a supply chain to facilitate distribution. Here communication is demanded by the buyer and not the marketers.
Difference Between Push And Pull Approach
People often get confused with these two strategies, but both are different in the way customers are approached. Push marketing is purely a promotional activity where businesses attempt to take their products to the customers in the most effective way. Whereas, pull marketing strategies are used to make the customers come to you. As the term ‘pull’, marketers attempt to pull customers in. In push marketing, the term ‘push’ comes from the idea to push their products/service at consumers.
Now that you know what is the difference between push and pull marketing, let’s take a closer look at pull marketing as I promised.
To draw customers or visitors to your brand with the help of Search Engine Optimization (SEO) and other non-intrusive methods is a pull marketing approach.This approach is for fostering the demand and building awareness of your brand among the customers. Pull strategy is marketing through mass media advertising, sales promotion and managing customer relationships. The examples of pull marketing are social media marketing, corporate sponsorship, product placement, content marketing and native advertising.
Social Media Marketing
Social media marketing is the process of driving traffic or attention through social media websites, such as Twitter, Facebook, Youtube, LinkedIn and much more. Social media websites are specifically designed to let people share photos, their thoughts, videos and several other things with the masses.
The commercial gain obtained by corporate sponsorship is in the form of public exposure for the brand. This is generally practised with an acknowledgement that this company has supported a particular activity, programs, or an event.
This is an advertising technique where companies place their products by planning their appearances in movies, television, and through other visual mediums. Media company gains economic benefit on the agreement with the client for placing their products.
This is the best marketing approach which is focused on creating and distributing valuable and relevant content to attract and retain their target audience. Content marketing is done to attract and drive people to take profitable action according to the organization. The content can be anything, images, videos, blogs or even GIFs. It is on you to analyze what your audience likes the most.
We can say that native is a part of content marketing, it is a form of paid media that is often adopted by content marketers. This includes promoted tweets on Twitter, suggested posts on Facebook, and editorial-based content recommendations by influencers.
So these were the avenues of pull marketing, I hope the above information will help you to understand digital marketing. Let me know your thoughts in the comment box below.